Paper

Data

Name Shiv B,Fedorikhin A (1999)

Description

Title Heart and mind in conflict: The interplay of affect and cognition in consumer decision making

References

Authors Shiv B Show Other Fedorikhin A Show Other

Volume 26

First page 278

Last page 92

Publisher

Pubmed ID

Year published 1999

Month published

Day published

Journal or book name J Cons Res

Book Editor(s)

Missing References

Type

Digital Object Identifier

URL

Stated Usage

Species